Theory of CAINS: 1970
This theory is divided into three Groups
1: Operational Planning
Short Range 1-3 Years
Responsibility of each overseas operating Unit, Plans include sales , profit , cash flow, and cash flow projections by product line, market shares capital requirement etc, Plans are integrated at regional level
2: Strategic Planning
Operating unit most of which are national scope are asks to plan a head on a longer term, for new product which might be developed from within or acquired. Head quarters provide only guidelines which is done encourage the local managers to stretch their outlook.
3: Corporate Planning
World wide plans are developed at international head quarters find closely to overall corporate objectives and plans. It is also divided into two categories
i: Protecting Planning
It is strategic and long range in character anticipating world wide chain market and business conditions relating to present scope of operations.
ii: Opportunity Planning
Is directed towards seeking new business direction on growth and diversification
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